Weak 14: NFL Viewership Crashes 11%, Down 8% Season-to-Date

By Dylan Gwinn – 21 Dec 2020 – for Breitbart.news

Ezra Shaw_Getty Images

My cmnt: The odd thing is that the ratings don’t really matter. Most of the Left-leaning media, press, and fake-news channels (i.e., CNN, MSNBC, New York Times, Washington Post, et al.) have had ratings and sales in the toilet for a long time now. It doesn’t matter. Ultra-rich billionaires, such as Jeff Bezos, will simply buy the failing enterprises or prop them up with cash influx. And if not domestic-born traitor billionaires then the Red Chinese will infuse them with the cash they need. China is sitting on trillions of dollars that they can use to buy influence and peddle propaganda to hurt the only thing standing between them and ruling the world – America.

Normally, NFL ratings increase as the league gets closer and closer to its all-important postseason conclusion, at least that’s how it used to work for the NFL.

However, after years of allowing their league to become a platform for anti-American protest and social justice messaging, now fans lose interest just as the league is supposed to become more interesting.

Week 14 is the latest example of this phenomenon, as NFL games averaged 15.2 million viewers, down 11% from last year. The league’s 15.2 million viewership average is also down eight percent season-to-date.

The ratings fall is especially important given the strong performance of last Monday night’s Ravens-Browns game, which saw a nine percent increase from last year.

According to Front Office Sports:

The stakes are high. All of the league’s media deals expire after the 2021 and 2022 seasons. There are potentially billions of dollars at stake as the NFL tries to nearly double its $5 billion annual rights fees from media partners ESPN, CBS, NBC, and Fox.

After growing 5% in each of the past two seasons, some TV executives worry the NFL’s 7% drop through the halfway point of 2020 augurs a return to the 2016 and 2017 seasons — when average audiences fell 8% and 10%, respectively.

The league will now look to flex scheduling and what they hope will be tantalizing playoff matchups to reverse the ratings decline. If that doesn’t happen, the league could lose billions of dollars as their bargaining power with broadcast partners fades.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s